EASYTO.AI
Client: EasyTo.Ai
Team Members: Jiaqi Zhou, Shuyi Zhang, Kevin Zhang
Programs: Figma
Skills: User Research, Usability Testing, Surveys, Wireframing and Prototyping
Objective: To enhance the onboarding process of EasyTo.Ai
Problem Statement
Small businesses, including startups, often face inefficiencies and capacity constraints in sales and business development outreach.
Opportunity
The adoption of AI-driven agents for automating and personalizing outreach remains limited in the market, presenting a significant opportunity for innovation.
After
How did we deliver the final product?
First, we interviewed the client to understand their needs, problem statement, and identify opportunities.
Next, we conducted market analysis and user research.
Then, we created a persona and journey map with pain points. We brainstormed ideas and prioritized features that would create an enjoyable experience for users. We tested the low fidelity and high fidelity design with users to identify improvements.
Finally, we presented the product to our client.
Research Methodology
Survey
Objective: To explore the key barriers preventing small business users from adopting AI agents
Format: Google Forms Survey consisting of 25 open and close-ended questions
Participants: 15 Participants including startup and small business owners, leaders in Fintech and Transportation companies
